Canadian Opera CompanyThe COC is the largest opera company in Canada, and one of the largest producers of opera in North America.
The Canadian Opera Company's digital experience suffers from years of content being added and mismanaged. They had a fragmented user experience targeted at separate groups (patrons, sponsors, and educational partners) with no clear divide on content.
We worked with the COC team in order to develop a new information architecture which properly segments out each of these target audiences, and guides people to the content they seek. In addition, we produced a beautiful design, leveraging all the wonderful photography they shot in house, realigning the digital property to promote shows and ticket sales.
In addition to a completely new main website which highlights the beautiful visuals of the COC productions, and a more intuitive ticket purchasing system, we also created an entirely new digital property. The new learn.coc.ca website seeks to educate a whole new generation of opera goers, as well as existing fans who want to read more about current productions.
Chapman's Ice CreamChapman's is the largest independent ice cream and ice water products manufacturer in Canada.
With their new 2016 product line coming out, Chapman's Ice Cream was looking to refresh their Kids Club fan engagement site, and our partners at Brushfire North asked us to lead the digital and marketing strategy for their clients' request.
We designed a new experience, 'Chapmania', and introduced new games for their loyalty program, where kids can play and earn point to redeem for branded products. In addition, we partnered with our friends at SampleSource to target households across Canada who had children in the applicable age bracket, and invited them to request mail-to-home coupons for product trail.
The site was launched just before the release of the Chapmania national commercial spots. The new responsive website and games were a huge win with fans of the brand, and the email marketing tactic drove trial on newly released flavours.
Wynonna EarpWynonna Earp is a Canadian-American supernatural Western horror television series based on the comic book series by Beau Smith, aired by SyFy (NBCU) in the US, and Space (Bell Media) in Canada.
Like most shows based off of comic books, Wynonna Earp has a very dedicated, yet critical fan-base. Engaged by our friends at Digital Howard, we were tasked with creating an engaging digital experience which would run during the air of season two of the show. It needed to be on-point with the lore, and interesting enough to keep the 'Earpers' (Wynonna Earp fans) intrigued in-between episodes.
We proposed building a digital experience which would allow the Earpers to vicariously experience a story-line running parallel to the aired episodes. Fans were given access to Officer Haught's desktop computer at the Purgatory Sheriffs Department, as well as her mobile phone, through which content was released several times a week. Fans examined images, emails, phone messages, and video in order to solve puzzles leading out to other digital properties, and then ultimately solving the case.
A huge success with fans, the #PurgatoryCaseFiles official hash-tag garnered over 40k engagements during the 12 weeks the engagement ran. Fans created blogs, vlogs, and community groups, collaborating to solve puzzles, and discuss the story. The success of the platform eared it the 2018 Canadian Screen Award for Best Cross-Platform Project, Fiction.