Wynonna Earp
Wynonna Earp is a Canadian-American supernatural Western horror television series based on the comic book series by Beau Smith, aired by SyFy (NBCU) in the US, and Space (Bell Media) in Canada.http://www.purgatorysd.com/
The Challenge
Like most shows based off of comic books, Wynonna Earp has a very dedicated, yet critical fan-base. Engaged by our friends at Digital Howard, we were tasked with creating an engaging digital experience which would run during the airing of season two. It needed to be on-point with the lore, and interesting enough to keep the 'Earpers' (Wynonna Earp fans) intrigued in-between episodes.
The Approach
We proposed building a digital experience which would allow the Earpers to vicariously experience a story-line running parallel to the aired episodes. Fans were given access to Officer Haught's desktop computer at the Purgatory Sheriffs Department, as well as her mobile phone, through which content was released several times a week. Fans examined images, emails, phone messages, and video in order to solve puzzles leading out to other digital properties, and then ultimately solving the case.
The Result
A huge success with fans, the #PurgatoryCaseFiles official hash-tag garnered over 40k engagements during the 12 weeks the engagement ran. Fans created blogs, vlogs, and community groups, collaborating to solve puzzles, and discuss the story. The success of the platform earned it the 2018 Canadian Screen Award for Best Cross-Platform Project, Fiction.
Chapman's Ice Cream
Chapman's is the largest independent ice cream and ice water products manufacturer in Canada.https://www.kidsclub.ca/en
The Challenge
With their new 2016 product line coming out, Chapman's Ice Cream was looking to refresh their Kids Club fan engagement site, and our partners at Brushfire North asked us to lead the digital and marketing strategy for their clients' request.
The Approach
We designed a new experience, 'Chapmania', and introduced new games for their loyalty program, where kids can play and earn point to redeem for branded products. In addition, we partnered with our friends at SampleSource to target households across Canada who had children in the applicable age bracket, and invited them to request mail-to-home coupons for product trail.
The Result
The site was launched just before the release of the Chapmania national commercial spots. The new responsive website and games were a huge win with fans of the brand, and the email marketing tactic drove trial on newly released flavours.
Canadian Opera Company
The COC is the largest opera company in Canada, and one of the largest producers of opera in North America.https://www.coc.ca/
The Challenge
The Canadian Opera Company's digital experience suffers from years of content being added and mismanaged. They had a fragmented user experience targeted at separate groups (patrons, sponsors, and educational partners) with no clear divide on content.
The Approach
We worked with the COC team in order to develop a new information architecture which properly segments out each of these target audiences, and guides people to the content they seek. In addition, we produced a beautiful design, leveraging all the wonderful photography they shot in house, realigning the digital property to promote shows and ticket sales.
The Result
In addition to a completely new main website which highlights the beautiful visuals of the COC productions, and a more intuitive ticket purchasing system, we also created an entirely new digital property. The new learn.coc.ca website seeks to educate a whole new generation of opera goers, as well as existing fans who want to read more about current productions.
Not Myself Today
Not Myself Today is a unique workplace mental health initiative proven to generate a strong, positive impact in companies of all sizes and sectors, offered in both English and French. It is operated by the Canadian Mental Health Association, the oldest mental health organization in Canada, with over a hundred year history in the mental health space.https://notmyselftoday.ca
The Challenge
The Canadian Mental Health Association acquired the Not Myself Today platform, with the digital component being built on a modified WordPress instance. This made annual updates difficult, and required cloning of the system to deploy a new, separate iteration each year. As well, they wanted to shift the digital application from just being an information portal, to an interactive mental health toolkit which would offer individual experiences based on knowledge gaps, and company-wide initiatives.
The Approach
Building on Umbraco CMS, we innovated a new subscription based platform, alleviating the need to deploy a new instance of the website annually. This new platform allowed for individual accounts to be created, and using AI to analyze employee interaction with activities, it would suggest new content and resources. It also provides reports to company 'Ambassadors' to assist them in identifying and acting on company-wide knowledge gaps about mental health.
The Result
At launch, Not Myself Today became the largest and most robust mental health in the workplace platform in Canada. In the first 30 days after launch it saw over 150 companies nation-wide subscribe. Due to the module architecture of the platform, new modules and activities are regularly added in order to further engage, educate and most importantly help people learn about mental health in the workplace.
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